These two authors skills can change how you write forever

Last week we covered in broad strokes “The Writer’s Anti-Social Guide to Marketing Your Book”. For the next several weeks we are going to break each of the main topics down and break them down into easy to understand and implement steps that if YOU work them they can help take your writing to the next level.

If you have not yet browsed these tips, here’s a link so you can.

https://www.danyladoyle.com/post/the-writer-s-anti-social-guide-to-marketing-your-book

These two authors skills can change how you write forever

The main premise for this weeks blog is How to Sell Your Book Without "Social" Media:

It is 2025, "platform fatigue" is real. If the thought of dancing on TikTok, managing a Facebook group or dozens of posts a week, or keeping up with the relentless cycle of Instagram Reels makes you want to unpublish your book, there is good news: You don’t have to do it.

In an era of AI-generated noise and social media burnout, many authors are finding success by returning to "deep marketing"—strategies that focus on ownership, direct connection, and long-form content.

First we will post the general subject and then we will break each subject down into workable bites that you can begin to implement now.

Here is how to market your new book using the anti-social approach.

1. Own Your Audience (The Newsletter-First Strategy)

Social media platforms are "rented land." If the algorithm changes, you lose your reach. An email list is yours forever.

"Owning your audience" means:

Creating a loyal community where you control the communication, offer tailored content, build trust through personality, and can monetize directly, turning fans into customers through newsletters, products, or exclusive access, ensuring your work reaches those who truly care.

Key aspects of owning your audience:

• Direct Communication: Using email lists or apps to bypass algorithms and talk directly to fans.

• Community Building: Fostering interaction, making readers feel like participants, and building a loyal following.

• Control & Data: Having access to your audience's data (with permission) to understand them better and tailor experiences.

• Monetization: Creating opportunities for direct income through subscriptions, products, or sponsorships, not just ad revenue.

• Personal Connection: Sharing your unique voice, personality, and perspective to create a strong bond

2. The Lead Magnet: Instead of posting memes, offer a "reader magnet"—a deleted scene, a prequel novella, or a character dossier—in exchange for an email sign-up.

A lead magnet acts as an incentive, a "give-and-take," helping convert website visitors into identifiable prospects (leads) by providing immediate value and initiating a relationship for future nurturing and sales. 

Key aspects of a lead magnet:

• Value Exchange: You offer something useful (e.g., knowledge, solution, discount) to get something valuable (contact info). It really is just an exchange of energy

• Lead Generation: Its primary purpose is to fill your *sales funnel with potential customers.

• Gated Content: It's often "gated," meaning users must provide details to access it. Like their email and a password.

• Examples: Ebooks, short stories, checklists, templates, free trials, webinars, newsletters, discount codes, white papers, and quizzes are common types.

• Builds Trust: A good lead magnet demonstrates expertise and builds credibility, making prospects more receptive to your offerings

• The Value-Add: Use your newsletter to share your writing process or curated reading lists. You aren't "selling" every week; you are building a relationship.

• Action: Set up a simple landing page using Mailchimp or ConvertKit or Book Funnel.

*Sales Funnel: Here is a diagram that can help to visualize a sales funnel

Sales funnel demonstrated

A sales funnel helps businesses guide prospects, identify leaks in their process, and optimize marketing efforts to improve conversions by nurturing leads at each step

Key Stages of a Sales Funnel

• Awareness (Top): Prospects first discover your brand through ads, content, social media, etc..

• Interest/Consideration (Middle): They engage more deeply, researching your product/service, perhaps subscribing to emails or downloading content.

• Intent (Middle/Bottom): They evaluate options and get closer to buying, perhaps getting demos or special offers.

• Evaluation (Bottom): The prospect makes the purchase, becoming a customer.

• Purchase/Advocacy (Post-Purchase): Some funnels extend to turning customers into repeat buyers and advocates

As always thanks so much for dropping by we really hope these blog's are helping you find your focus and developing your writing into your next greatest work. If you have any questions about these techniques please leave a comment/question. We also hope These two authors skills can change how you write forever. Please comment and share your thoughts here and they just may help another struggling writer.